Mez’s dynamic process allows us to adapt to how you work. Whether it’s a long-term engagement or a just in time solution we offer the guidance and support that meets your needs.
Through our years of working with a wide-range of clients, we have developed a process that drives creative strategy from concept through execution. While customized on a project basis, our core process consists of four phases – Understanding, Development, Exploration and Execution.
In the initial phase, we learn about your company, your brands, your history, your current positioning, your goals, and your marketplace. We review any direct competitors or parallel brands within the same target market. We listen to your overall marketing, communication and branding objectives, and understand how those drive project specific goals.
With this knowledge and understanding, we develop a creative brief that outlines the strategy and serves as a guide for the creative process. This strategy will be the basis for thoughtful and unique brand execution.
This phase focuses on the development of concepts that spring from the project strategy and creative brief. We present an initial range of concepts and work closely with you to refine and finalize a direction. Throughout this phase, we are constantly assessing format, messaging and creative, to reach the best solution to meet your needs.
We conduct methodical quality assurance testing before all final production of printed or interactive projects. Once a project has moved from creative into production, we monitor the process closely to ensure all aspects are met with our approval. When a project has been completed, we bring the team back together to evaluate the project as a whole.